Author: Lauren Alexander

As AI becomes a primary way people discover and evaluate information, marketing leaders need to rethink how digital content is structured and maintained. Visibility is no longer just about ranking in traditional search. It is about clarity, structure, and credibility across systems that increasingly source and summarize information automatically. I was recently interviewed by Chief…

Recently I had the opportunity to sit down and talk about something I care deeply about: how understanding the human brain can improve the way we think about marketing strategy. In the video below I walk through the key ideas behind neuromarketing and why it matters for brands that want to create work that resonates…

I recently joined a podcast conversation focused on neuroscience and its role in modern marketing. The episode explores how understanding attention, emotion, and decision-making can help marketers build work that is clearer, more effective, and more human. Listen to the episode In the discussion, we talked about how often marketing teams default to tactics and…